Website management and administration tools

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“One to one” marketing and the “online” customer
If the company's goal is to create personalized and long-lasting relationships , it can achieve this with the help of one-to-one marketing . But how can it be done? By designing individual campaigns adapted to the characteristics and behaviors of the customer, especially the online customer, one of the most demanding in the market, since they are characterized by making most of their purchases online.

The “one to one” marketing strategy is based on three fundamental aspects:

Customer identification and collection of information about their preferences and purchasing habits.
Differentiation from other clients.
Interaction through personalized channels.


They are designed to facilitate and automate the task of managing, maintaining and monitoring a website, without the need for advanced programming or technology knowledge.

Some of the most common tools are:

Content management systems (CMS). To create, edit and publish content.
Control panels. These allow you to guatemala phone data manage different aspects of your website, such as privacy and storage.
Web servers. They provide hosting and request processing services.
Analytics and tracking tools. Applications to analyze and track user traffic and behavior.
Young girl sending orders from her e-commerce

Online marketing plan
To improve your online presence and connect with your target audience, it is essential for your company to develop a detailed online marketing plan that will allow you to consolidate your established strategies.

This plan must be designed for before, during and after the sale, so it must include different steps, including:

Market analysis. Including competition and current trends.
Definition of the objectives to be achieved.
Audience identification.
Selection of digital channels to reach the public.
Creating relevant content.
Action planning.
Measuring and monitoring objectives.