Learn how competitors are deepening engagement

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3. Discover which traffic channels competitors are using to attract, engage and convert potential customers.
Let’s take a look at zennnioptical.com’s traffic acquisition strategy. To do this, we can use the Traffic Analytics tool . Inside the Traffic Journey report , we looked at the breakdown of total traffic. We deselect direct traffic to see what other channels the company uses to generate traffic.

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Here we can see that organic search and referral are strong channels for Zennioptical.com. Looking at the results over time, it seems like their referral strategy has seen a boost since December of last year. They are bringing a lot of traffic into their funnel through this channel.

With this data, we could use other Semrush reports and tools to dig deeper into their backlink strategy or take a closer look at their SEO strategy to get ideas for our own.

4. and closing sales with promotions.
Using Traffic Analytics' Top Pages report , we can see which venezuela phone data pages zennioptical.com is promoting through their Email, Paid Search, and Paid Social channels. Filtering by Email to see the pages that receive the most email traffic, we found this page that highlights glasses under $30.

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On this middle of the funnel page, there are a few features designed to increase customer engagement and help move them down the funnel.

The filters on the left of the screen make it easy to peruse styles, the “Favorites” option available with the heart icon makes it easy to create your personalized favorites list, and the “Virtual Try-On” button allows potential customers to see what the glasses look like before moving to the bottom of the funnel and making a purchase.

5. Monitor your competitors' online marketing activity to spot changes in strategy
Monitoring your rivals' online marketing activity can give you insight into how they attract potential customers and how they engage with them once they're in their conversion funnel.

Semrush’s EyeOn tool makes it easy to monitor your rivals’ new pages, blog posts, Google search ads, and social media activity 24/7. Here’s a look at some of the new pages recently added to zennioptical.com.