estimated data for angelini.it, source: Semrush Institutional sites in the health sector (institutions, accredited bodies and foundations) seem to have benefited from a very significant improvement in organic traffic: among these the domains agenziafarmaco.gov.it (which does not appear to have done any SEO before the holidays) and humanitas stand out. it (which is instead a well optimized site). Who loses in Italy with the Google update From an initial analysis with SEO tools, some important health information sites and specific drug brand sites have recorded a significant drop in estimated organic traffic starting from the beginning of August 2018: among these medicina360 (portal) and fluimucil.
it (pharmaceutical brand website) appear to have been indonesia email list influenced. Comments and contributions from the webmasters of the sites in question are welcome if the estimates were incorrect! estimated data for fluimucil.it, source: Semrush estimated data for medicina36 source Semrush One last curiosity: for searches for big brands - Esselunga, IBM, Enel, etc. – it now almost always includes a “Career” or “Works with” result, which led me to call this update the Google Medic HR Update ! I will continue to monitor the situation to evaluate the involvement of sectors other than health and well-being in the Google update, with particular attention to the financial and credit world, insurance and the sports universe.
Nine years ago chatting and texting were an exception, today they make up 80% of our communications and have far surpassed phone calls. In four years, voice search will be the main way to search on Google, to write a message, to buy on Amazon, to find a file on Cortana. In my SEO books and digital training I started talking about voice search in 2014: personally I have been using it for years more and more intensively because it saves me a lot of time, is reliable and allows me to multitask.