Any changes to creative, budget

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Additionally, any changes to the bid strategy return to the learning phase, as you now use the new optimization events and bid strategy to try to achieve the desired results. Serves as principal editor. Even if you just make some small changes to a creative or the copy around it, it can seem drastic if you don’t know how those small changes will impact your audience. Please note that you have a reason to change this text or ad image. I think you do this because you think it will improve your performance enough to get things going. If you think small changes will have a big impact on performance, it might be worth learning again. and ad set level compliance are the same as we've already discussed.

Quickly, but in addition, any changes to your target audience japan phone number list using line items or conversion goals will also return your ads to the learning phase. Again, all of these changes can greatly impact who your ads are shown to, for what purpose, and what you want to achieve with those impressions. So all these changes mean the algorithm needs to go back to the drawing board to figure it all out. Is your ad at risk of falling into the learning phase? How are you doing with our free advertising program? First of all, it's important to me that isn't the purpose of advertising to avoid? training phase. To harness the power of machine learning, you need to understand what you want to achieve with your campaign, and as we said, any new or significant changes will lead you to the learning phase.

So unless you want to spend an active year without taking any new tests, you will always be in the learning phase. Try to set up your account or plan to make adjustments ahead of time so you're not stuck on the learning curve longer than necessary. Additionally, during the learning phase you should expect to be less efficient and less stable, so while we have to jump in and out, the name of the game is to spend as much time as possible. Have we avoided this? Here are five ways to avoid learning phases on a regular basis: Limit the number of major changes or learning phase time to a more integrated batch of one or more transformation events throughout the day. A campaign or ad group cannot be paused for longer than 7 days.