When we look at the presentation of products made

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By Fenty at its collections show, the concern to represent all types of people was noticeably present. Diversity in all your touch points To achieve this new consumer, the most favorable path is to invest in not only making advertisements that encourage the diversity of consumers, but also having this represented within the company itself. A diverse workforce, which includes professionals of different ages, genders, gender identities, affective-sexual orientations, races, and ethnicities and that share different life experiences, areas of study and culture, increases the wealth and knowledge base of a team.


This benefits the work and productivity of the entire company, in addition to promoting more buy russia telegram database creativity and, consequently, innovation. According to data from a study conducted by the Boston Consulting Group (BCG), companies that invest in diversity, particularly in leadership roles, also reported 19% higher innovation revenue than companies with below-average leadership diversity — demonstrating the value of representativeness and cascading diversity from management positions. This scenario can create crucial business and innovation opportunities for growth, as a team with at least one member who shares a customer’s ethnicity is 152% more likely to understand that customer’s real needs than another team, according to HBR.


Growing results are a consequence of a greater purpose Having a social purpose is also a strategic agenda for the growth of your business. By proposing to be a company that promotes diversity, equity, and inclusion, it is necessary for that company to extend its actions to society, care about reducing environmental impacts and actively support important social causes. At Rock Content, the concern for those around us is evident: we treat the uniqueness of each person with due fairness and respect, we listen carefully to all voices, and we act to transform realities beyond our employees and consumers.