Like impressions, this number will increase regardless of whether

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When you see your number of impressions rise, you know your content is showing up in your followers’ feeds more often. If you’re creating useful and shareable content, users will be more likely to engage with and share this content. This should lead to even more impressions, which will increase your brand awareness. What is Social Media Reach? Social media reach, on the other hand, is the total number of unique users who see your content.


These users actually engage with your content. For example, let’s say you have 1,000 followers on panama telegram database Instagram and make two posts. If each one of your followers sees both posts, your reach is still only 1,000. This is because reach is about the number of unique users seeing your posts, not about the number of times your posts were seen.


The Importance of Social Media Reach Tracking reach is important because it measures your ability to show your content to new users you haven’t connected with yet. For a business, this is crucial because new users could equal potential customers. If you’re not reaching new users, then you’d be showing the same content to the same users over and over again. If you want to grow your brand, then you’re going to have to get your content in front of more people.