5 reasons why you need an e-shop

[nusaibatara]

I know that as beauty specialists, you have gone through many pitfalls in the recent period and are impatiently waiting for what 2021 will bring. First of all, I want to encourage you; you persevered! And despite the unfavorable situation, you are ready to continue your business.

I've been thinking about how you can expand your business and my advice is - create an online store !


Why create an e-shop?
E-shops can still operate during a pandemic. We've seen this over the past year, when many businesses, stores, and brick-and-mortar stores closed due to pandemic regulations moved online. Your customers want to support you in these difficult times, and what's more, you still have the products they need.

Today I will tell you the reasons that will convince you to buy phone number list open your own e-shop as soon as possible .

Now is the best time to create a successful online business that will help you overcome the obstacles created by the pandemic.

Are you ready? Let's go!



An e-shop will provide you with an alternative source of income even if your salon is closed



1. An e-shop will provide you with an alternative source of income when your salon is closed
2020 has shown us how easily you can lose your business if you don't have multiple sources of income, a reserve, or a plan B. You've probably wondered if you can handle it yourself.

However, you have worked too long and hard to give up so easily. You deserve to continue your work, even if circumstances are not in your favor.

Now is an opportunity to grow your business in a direction you never knew existed. It's an opportunity to learn something new.

When you have an e-shop, you will earn money regardless of whether your salon branch is open or not .



What will you sell when beauty services are mostly performed in person?
You already have products to sell – they were gathering dust on your salon shelves during the first wave of the pandemic. Hair products, skin products, colors, varnishes, gels… you have them in stock or you can easily get them from suppliers. Your customers want these products – so give them to them!

However, you can unleash your creativity and start selling new brands or unique products that you may have made yourself - masks, T-shirts, bags, cosmetic packages - anything that you think your customers would welcome and buy.

Your clients are shopping online more than ever before - Marketing for salons

2. Your customers are shopping online more than ever before
People around the world are shopping online more than ever before. Online shopping began to grow significantly in the early months of 2020. The year-on-year growth in e-commerce in March was as high as 54%. ( Source )

We started sewing and waxing at home, so it was only a matter of time before the beauty sector would follow suit. For example, hair clippers saw increased sales, and the number of beauty tutorials on YouTube increased ( Source ). We still want to look good, and when we can't visit our hairdresser, beautician, or nail technician, we have to stock up on the right products and do treatments at home.

Okay, now you know there would be demand, but how do you ensure that people buy products from you and not from other, larger stores ?

Here's the answer: people want to support local sellers . The survey even says that 3 out of 5 customers trust local sellers more . Up to 77% of people prefer to buy from their friends because they are trying to support the local market or simply because of good relationships with these sellers. ( Source )

Moreover, if you regularly communicate on social networks , you have already managed to create a community around you that trusts you and is willing to buy from you. If you do not yet have an account on social networks or are looking for ways to take it to the next level, I recommend that you read How to Master Your Beauty Salon Facebook Page . A community of loyal customers or followers from Facebook and Instagram is now, more than ever, ready to buy. So it's time to offer them your products.



You can make good money with an e-shop - Marketing for salons