Buttons The "Subscribe" button should be an additional motivation for the user to leave their email. Therefore, the text on it can be changed to "Get a discount", "Learn new things", and so on.
The subscription button should be the most noticeable element of the pop-up window - bright and contrasting colors are welcome, as well as a size that is convenient to click on from any device.
Do not forget about the unsubscribe button. It should not provoke people to whatsapp number list unsubscribe. It is more appropriate to make its text neutral, and the color - unremarkable. Most often, this button is made light gray.
Another important element is the button that closes the pop-up. This "cross" should be noticeable and clickable from any device. Do not be afraid that, having seen the button, users will close the window - , but cannot.
Images
In addition to text and buttons, pop-ups can also include images that will attract the user's attention. Typically, this is an image of a gift or a product that is on sale. Sometimes happy people or cute animals are added to affect emotions.
it is worse if they want to do this
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