Think about the interests of your potential customers

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Page Testing & Tuning schachin: Sweet spot for long form sales letter are self-help products for under $30. Frm @Tim_Ash at #sessj schachin: Put txt lnk below btns 2 avoid 'button blindness', btn color only matters if brand color, txt should answer 'I want to' @tim_ash #sessj imeldak: What's the best way of testing your landing page? Ask your audience #SESSJ sagerock: Tim Ash: "Your web site visitors should design your landing pages.


" #sessj Facebook Ads: Reaching Prospects Earlier In The Decisi united arab emirates mobile phone numbers database on Cycle pixum_affiliate: Facebook targeting: #sessj jennstafford: promo codes or discount mentions have been shown to work better than % off for fb ctr #sessj mediafortemktg: #sessj Reaching target audience through Facebook, they now have great reporting and testing tools, create tracking URL for conversion Four Paths to Success in a Tough Travel Economy jennstafford: link to benu's travel industry presentation: cli.gs/sessj09 #sessj #ses mariacorcoran: Key for Hotels in this economy, don't drop rates rather create perceived value promotions and promote those on the site & Paid Search #sessj Hallie_Janssen: Hotel and Travel Session: Get name and contact info before you give them rates.


Then remarket to them later if they don't book #sessj adamcohen adamcohen: Low hanging fruit: Look for little things that matter to your customers, these are the things they'll talk about. Ex: Wifi in hotels #SESSJ Omniture You are Multi-Channel, but Your SEM Vendor Isn't! mikedelgado: Use negative keywords when using broad match terms in your PPC campaigns (especially w/ keyword insertion) #ses #sessj #omniture Social Media: Managing Conversations and Reputations When the User Is In Control imeldak: Yesterday, search was king.