Platforms like Xiaohongshu and Douyin are where people discover new products

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Enhanced packaging Eye-catching packaging drives sales. In retail, your bottle needs to stand out on the shelf. Bold, innovative designs echo the Chinese aesthetic—red and gold are always good—or modern, minimalist packaging works for younger consumers. Example: Havana Club’s bottle design is sleek and colorful, attracting a party crowd. Take note. Leverage social media and KOLs Social commerce is huge in China.

Platforms like Xiaohongshu and Douyin are where people discover new products. Partner with influencers (KOLs) who can showcase your rum in lifestyle or mixology content. Example: Have a lifestyle influencer create a cocktail tutorial featuring your rum, or showcase it as a centerpiece at a dinner party. Partner with bars and restaurants Add your rum to the menus of trendy bars and high-end restaurants. Offer training sessions for bartenders so they know how to highlight the unique qualities of your rum.

Example: Host a rum tasting night at a high-end bar in Shanghai so people can brazil mobile phone numbers database experience your brand firsthand. Highlights Home mixology Sell more than just rum, sell the experience. Include a cocktail recipe card with your drink. Offer a kit with a shaker, glass, or muddler. Example: Sell a “weekend mojito kit” that includes rum, mint leaves, sugar, and lime. Make it easy for them to say yes. Best Strategies for Selling Rum and Spirits in China Why Douyin is the Best Platform to Sell Rum in China Visual Storytelling Drives Engagement Built for visual and immersive content, Douyin (China’s version of TikTok) is the ideal platform to showcase the versatility of rum.

You’re selling more than a product, you’re selling an experience. From showcasing the making of a rum cocktail to tropical settings where rum takes center stage, Douyin lets you bring your brand to life in ways that static images or text can’t. Example: A 15-second video showing a bartender mixing a mesmerizing flaming rum cocktail can go viral and instantly generate sales for your store. Direct Product Links in Live Streams Douyin integrates e-commerce directly into its platform, so users can buy the rum they just saw in a video or live stream without leaving the app.