The B2C Lead Journey on Thumbtack

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Targeted Matching: Based on the customer's job details and location, Thumbtack's algorithm matches them with relevant professionals in their area whose targeting preferences align.
Prominent Online Presence: Thumbtack invests in digital marketing (SEO, paid search, possibly social media ads) to attract consumers searching for local services online. This ensures a steady stream of incoming job requests that can be distributed as leads to pros.
Review System & Trust: A strong review and rating system builds trust among consumers, encouraging them to use the platform. Pros with more positive reviews are often prioritized in search results and trusted buy bulk sms service more by potential clients, leading to more leads.

A consumer posts a job request.
Relevant pros receive a notification (either a direct match or an "Opportunity" they can bid on).
Pros pay credits to contact the consumer with a quote.
The consumer reviews multiple quotes and professional profiles (including reviews, background checks, and business details).
The consumer ideally hires a pro, completing the lead generation cycle for that professional.
Thumbtack's Approach to B2B Lead Generation
While predominantly known for B2C services, Thumbtack also facilitates B2B lead generation, particularly for small businesses seeking other local businesses for various needs. This includes services like commercial cleaning, office IT support, marketing services, graphic design, and even corporate event planning.