Direct Purchase Links: Embed direct purchase links within messages, allowing users to move seamlessly from discovery to conversion. Some businesses have even integrated payment solutions via bots (Telegram Payments) for in-app purchases.
Contests and Giveaways: Run exclusive contests or giveaways for Telegram subscribers to drive engagement and attract new members.
Targeted Ads (Telegram Ads): Telegram offers a native advertising platform where businesses can place sponsored messages in large public channels. These ads are context-based (relevant to the channel's topic) rather than user-data-driven, aligning with Telegram's privacy principles. They offer a way to reach a broad, engaged audience.
Interactive Groups: Create public or private groups where customers can discuss telegram data products, provide feedback, ask questions, and share their experiences. This fosters a sense of community and brand advocacy.
Polls and Quizzes: Use Telegram's built-in poll feature to gather audience opinions, conduct market research, or create interactive quizzes to boost engagement.
Live Events: Host live voice or video chats within groups or channels for Q&A sessions, webinars, or product demonstrations, allowing real-time interaction with the audience.
User-Generated Content: Encourage users to share their experiences with the brand's products or services within groups, leveraging the power of word-of-mouth marketing.
D. Analytics and Optimization
While Telegram's built-in analytics for channels are basic (primarily view counts for posts), businesses can leverage:
Custom Bots with API Integration: Bots can track user interactions, message clicks, and other custom metrics, providing valuable insights into campaign performance.
Unique Invite Links: Create multiple invite links for channels or groups and share them on different platforms (website, social media, email campaigns) to track which sources drive the most subscribers.
Community Building and Engagement
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