In the world of digital marketing, every detail counts toward capturing the attention of potential customers. One often overlooked yet powerful element is adding your business phone number directly to your Google Ads. This simple addition can significantly improve your ad performance, increase customer engagement, and boost your conversion rates.
Here’s why and how you should add a business number to your Google Ads to get better results.
Why Add a Business Number to Google Ads?
1. Increases Immediate Customer Interaction
Adding a phone number to your ad enables potential customers to call you directly with a single click, especially on mobile devices. This immediate call-to-action encourages prospects to reach out right when they are most interested, shortening the path to conversion.
2. Builds Trust and Credibility
Displaying a phone number adds legitimacy to your business. Customers often feel more confident contacting a company they can reach by phone, rather than one with only a website or form. This sense of accessibility can improve click-through rates and reduce bounce rates.
3. Captures High-Intent Leads
Phone calls generated through Google Ads tend to come from highly motivated customers ready to make a decision. By providing a direct call option, you capture these high-intent leads more efficiently than relying solely on online forms or emails.
How to Add a Business Number to Google Ads
Step 1: Use Call Extensions
Google Ads offers a feature called Call Extensions, which allows you to add your phone number to your ads easily.
Log in to your Google Ads account.
Select the campaign or ad group where you want to add the call extension.
Navigate to the “Ads & extensions” tab.
Click on “Extensions” and then “Add extension.”
Choose “Call extension” and enter your business phone number.
Set scheduling preferences if you want the phone bosnia and herzegovina phone number list number to show only during business hours.
Call extensions show your number alongside your ad or as a clickable call button on mobile devices, making it easy for customers to call you.
Step 2: Set Up Call-Only Ads (Optional)
For businesses that rely heavily on phone calls, Google Ads also offers Call-Only Ads. These ads appear primarily on mobile devices and focus entirely on driving phone calls.
Create a new campaign with the goal set to “Leads” or “Sales.”
Choose “Search” as the campaign type.
Select “Call-Only” ads format.
Enter your business phone number and craft a compelling call-focused ad.
Call-only ads are an excellent choice for service-oriented businesses like legal services, healthcare, or emergency repairs.