What Is First-Party Data?

Jahangir307 · Post by **Jahangir307** » Sat May 24, 2025 5:55 am

First-party data is the information a company collects directly from its audience. This includes visitors to its website, users of its app, customers in its CRM system, email subscribers, and more. It is the data that is owned and controlled by the company collecting it.

Examples
Website behavior (pages visited, time spent, clicks)

Purchase history

Customer feedback and survey responses

User preferences and settings

Email open and click-through rates

Advantages
High Quality and Accuracy: Since the business collects it directly vietnam phone number list from its own users, first-party data tends to be the most accurate and reliable.

Privacy-Friendly: With increasing concerns about user privacy, first-party data is seen as the safest and most compliant form of data collection under regulations like GDPR and CCPA.

Cost-Effective: No intermediaries are involved, which eliminates purchasing costs.

Customization and Control: Companies can tailor the data collection process to their specific needs.

Limitations
Scale: Collecting sufficient amounts of first-party data can take time.

Scope: It only provides insights into existing customers or users, limiting the reach for acquiring new audiences.