Case analysis: learning trend implementation from brand practices

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To help beginners understand more concretely how the trends of 2020 will affect practices in 2025, let’s look at two brand cases:

Case 1: Nike’s personalized content marketing
As early as 2020, Nike collected user sports preferences software managers mailing leads through its Nike App and sent customized content through email and in-app push. In 2025, they further introduced an AI coaching system to provide users with dynamic training plans and equipment recommendations.

Lesson : Beginners need to understand how to customize content through data collection and user behavior analysis, and use automation tools to improve efficiency.

Case 2: H&M’s social e-commerce strategy
In 2020, H&M used Instagram Story and AR virtual try-on to attract young people to click and buy. In 2025, they realized "one-click ordering" through TikTok Shop and cooperated with fashion bloggers to bring goods.

Inspiration : Making good use of social platforms and cooperating with KOLs is an extremely important part of digital marketing today. Mastering the mechanism of social e-commerce is a must for future marketing.