Target by Time Zone for Better Engagement

[nusaiba127]

Another layer of refinement is time zone targeting. Sending outreach emails or SMS at the right local time can significantly increase your engagement.

Why it works:
Higher open rates during regional working hours or lunch breaks

Avoids waking up or disturbing recipients

Aligns with business hours for B2B leads

Tools to use:
Mailchimp or ActiveCampaign for automated vp maintenance mailing lead send times by timezone

CRM filters like “last active location” for behavioral alignment

This small tweak can result in a big lift in click-through and response rates, especially for global campaigns.