Real-World Case Studies: Location-Based Leads in Action

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Understanding how businesses successfully use location-based lead lists can provide powerful inspiration.

Case Study 1: Local Service Business
A plumbing company in Houston segmented its lead list by ZIP code and homeownership status. By focusing only on homeowners in specific neighborhoods built before 2000 (with aging infrastructure), the company vp design officers mailing lead increased appointment bookings by 38% over three months.

Case Study 2: National Retailer
A furniture brand ran targeted email campaigns based on city-level weather conditions. When temperatures dropped below 40°F in northern states, they sent promotions for heated recliners and warm bedding. This weather-personalized approach increased email open rates by 22% and conversions by 15%.

Key takeaway:
Geo-segmentation is most effective when paired with real-world context such as demographics, weather, and infrastructure data.