Keep it short and focused.
Personalize (e.g., “Hi David” vs. “Hello Customer”).
Use urgency or FOMO (“Only 24 hours left!”).
Add a strong call-to-action (CTA): Shop Now, Book Today, Reply YES.
Example:“
Hi Maria! Your exclusive 25% off ends tonight. vp engineering mailing leads Use code MARIA25 at checkout: [short link] - Unsubscribe? Reply STOP.”Step 5: Segment and Schedule
Don’t blast everyone with the same message. Segment your contacts by:
Purchase history
Demographics
Interests
Location
Engagement level
Schedule messages during high engagement windows—typically lunchtime or late evening for consumer products.