Not Optimizing Call Content Based on Customer Journey Stage

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Potential customers at different stages have completely different concerns and information needs. If you force sales content at the beginning, it is easy to scare off potential customers who have just made initial contact.

Why it’s important: If the content of a call is out of touch with customer needs, it will directly affect the effectiveness of the call.

Solution: Divide target customers into the following stages: initial canadian ceo mailing leads acquaintance stage, interest stage, decision-making stage, etc., and design corresponding scripts. For example, the initial acquaintance stage should focus on building trust and understanding customer needs rather than rushing to sell.

Phone scripts are inflexible and sound "robotic"
Many telemarketers rely on rigid scripts and don’t know how to flexibly adjust the conversation based on customer responses.

Why it’s important: Customers can quickly recognize “standard sales pitches” and will often hang up immediately once they sense it’s a marketing call.

Solution: Provide multiple “branch scripts” for the telephone team to respond to different types of customer feedback. Encourage customer service to express themselves in a personalized way, adding emotions and real cases, rather than a single product promotion.