How do you create a strong, replicable business model?

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“ The first steps to create your franchising network ” allows you to clarify the fundamental aspects of building a franchising project .

A successful franchise network starts with a strong product: your easily replicable successful business model.


There are many topics to talk about and in the 14 chapters of the manual they have been divided mainly into 2 macro areas. The first part, followed by Ernesto di Majo, deals with the organization of the point of sale, talking about suppliers, the financial aspect, standardization and computerization. The business owner data second part, written by Enrico Tosco, focuses on the marketing system that allows you to acquire new customers for the point of sale. There is also a matrix that will allow you to create a marketing manual for your future affiliates following Enrico's advice.



These two macro areas are the foundation of franchising. Without having these clear, it will be really difficult to succeed in the world of franchising.