You must have a marketing plan

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Ultimately the main goal of a franchisor is to create a healthy network free from conflicts, so let's see together how this is possible through the correct management of the marketing fund.

The 3 guidelines
To avoid riots or controversies from franchises regarding the management of the marketing fund, follow these 3 guidelines:


The marketing plan is used to know in advance every year how the marketing fund money will be spent and what the expected results will be. The plan can be related to the british student data acquisition on the web rather than the passage on TV, etc.. and is used to get all the affiliates to agree on future projects

2- Report everything!
Every month you have to show affiliates how much money is in the marketing fund, how it was spent and what results were achieved. Affiliates must know how the parent company is spending their money. This is very important and rewards transparency, remember the condominium rule I told you about above.