Incentivize New Users to Try Your Product

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By Thomas Griffin | April 4, 2025 | Reader Disclosure

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The pricing page is the most important page, which can make or break your business.

If you’re not focusing on improving conversions on your pricing page, you’re leaving a lot of money on the table.

With OptinMonster I have had the privilege of helping improve conversions for hundreds of websites and stores to help them increase sales and revenue.

Based on this experience, here is my list of top tips to increase your pricing page conversions by at least 30%.

Note : This is a guest post by Thomas Griffin , co-founder of OptinMonster , the #1 conversion rate france telemarketing data optimization tool. We will be hosting a guest post on WPBeginner every 2nd and 4th Thursday. This is an invitation-only column, which means we do not accept unsolicited guest post offers.

grow-pricing-page-conversions-by-30-today-OG
In this post I will cover several topics. Here is a handy list that will allow you to jump to the section that interests you most:

Create a Sense of Urgency to Persuade Action
Convert Abandoning Visitors Into Customers
Display Social Proof
Prevent Choice Paralysis
Briefly Explain Each Feature With a Tooltip
Organize Features Into Different Categories
Boost the Trust Factor
Perform A/B Tests to Boost Conversions
Expert Guides on Increasing Your Conversion Rate
1. Encourage new users to try the product
Customer acquisition is the biggest challenge every e-commerce business faces, especially when starting out. People are often reluctant to buy a product from an online store they have never shopped at. That is why I always recommend incentivizing new users.