Bon Appetit's scarcity email

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Scarcity means creating a sense of urgency by highlighting that items are in short supply or in high demand. The idea is to convey that if customers don't act quickly, the products they're interested in may no longer be available.

You can use scarcity by mentioning that there are only a few items left in stock or by emphasizing that the product is only available for a limited time. With the second option, you could add a countdown timer to your email to show urgency.

19. The best time to send a cart abandonment email is between 30 minutes and 1 hour after the user bosnia and herzegovina telemarketing data abandons the purchase.
The best time to send a cart abandonment email is between 30 minutes to 1 hour after the user leaves their purchase.
Why not before 30 minutes? Sending an email too quickly can seem pushy or desperate. You should give the custom a brief moment to reconsider their decision on their own.

Additionally, they may have temporarily walked away and may return to complete the purchase without being prompted.

And why not more than 1 hour? Waiting too long risks making the customer lose interest or forget about their potential purchase altogether. After an hour, they may have moved on to other activities or even found a similar product elsewhere.

That said, while this timing is generally effective, it’s always a good idea to test different timings with your specific audience to find the one that works best for your business.

If you use FunnelKit , you can add split testing to your sales funnels and email marketing campaigns. This can help you determine the most effective timing, content, and design for your abandoned cart emails.

How to A/B test your online store
More Cart Abandonment Statistics
The average open rate for cart abandonment emails is 50.5%.