Trade fair canceled? 10 alternatives for lead generation!

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The worst-case scenario for your marketing activities has occurred: The trade fair has been canceled! To still be able to convert the visitors who wanted to attend the trade fair into your customers and present your new products, I've compiled ten quick alternatives for you—first aid measures for your company presentation, customer care, and lead generation, so to speak.





Clearly, a canceled trade fair is a nuisance. Exhibition stands are planned, coordinated, and built months in advance, booth space and staff are booked, and hotels are reserved. If the trade fair is canceled, the stand will, at best, have to be mothballed until the next date, and hotel reservations will be canceled. But all the fretting is useless. Let's try to channel our energies in a "virus-free" direction. If the trade fair is no longer an important marketing tool for lead generation and company awareness, we must implement other ideas.




1. Start an email campaign!


If you have arranged your trade fair appointments by email, then use these contacts and send potential customers information in the form of short videos, e-books or white papers about your products or invite them to a livestream demonstration, for example.





2. Actively use your social media channels to generate leads!


Especially in the B2B sector, you can actively engage in lead generation with LinkedIn or ghana phone number data Facebook. You can find a detailed article on lead generation with LinkedIn here . If you prefer to use Facebook, read our article " Four Tips for Lead Generation with Facebook ." If you use Instagram, try running a survey in your stories asking what topics your customers would like to see at your trade fair. Then you can respond precisely and provide this information. If you were planning a competition at your trade fair stand, simply host it on your social media channel.





3. Post videos of your products online!


If you've already created videos for your trade show booth, post them on your social media channels or display them on your website. If you don't have any videos yet, you can easily create them yourself using your mobile phone. All you need is a mobile phone and a steady hand—no heavy equipment or long-rehearsed scripts. Briefly and concisely demonstrate your products, just as you would at your trade show booth.