In-house design department

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Today, many companies – even medium-sized businesses – have their own design departments, which could theoretically also handle branding. The pitfall lies in the "theoretical": Branding isn't just design; it usually encompasses a whole range of measures and disciplines. It's often about language, sometimes even a complete corporate mission statement. Hardly any design team can handle that. Furthermore, in-house designers are very closely linked to the company, lacking the professional distance needed for a cross-cutting project like brand development. The advantage of in-house design departments, however, is that they have a keen sense of the brand and bring a wealth of knowledge about the company to the table. A good compromise would be to integrate your design department and its expertise directly into the branding process with the agency of your choice.



Martin Wagner from the B2B Marketing Blog has this to say in his article " Make or Buy? Which is better in digital B2B marketing? " : " Ultimately, in digital customer acquisition, results count. My recommendation is therefore: Do what you can yourself. Outsource the rest."

We also believe that some things can be done in-house, but it also makes sense and saves your own financial and time resources if you outsource certain tasks to experts.



Checklist for agency selection


Now you know your options when it comes to selecting a suitable provider for your bolivia phone number data branding. Regardless of your choice of service provider, there are a few overarching criteria you should consider before placing an order:



How are the branding goals developed: Are there workshops, which methods does the agency prefer, how is the conception phase structured?
What does the advice look like, for example, with regard to brand architecture?
Naming Specialty: What expertise does the agency bring to the important topic of brand and product names?
Beyond logo design, does the agency have an understanding of the interplay of all design elements? Does it have experience in developing a complete corporate design?
How does the agency proceed in the implementation phase: Is there a well-structured, transparent action plan?
What are the agency's references? Do their projects fit your own plans?
Which clients from which industries does the agency primarily serve?
How big is the service provider, how big are the companies they serve? Do you feel on equal footing with the agency?
Is there a good chemistry between you and the service provider or agency that would be handling your branding? What's your gut feeling at this point?