Use the catalog as an image carrier

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Who says a catalog only has to show products? Use this marketing tool to introduce your company, offer your services, or even offer seminar series or workshops. The first few pages of a catalog are ideal for letting the CEO or company owner speak with a personal introduction or for a brief history of the company.

If you offer a repair or reorder service, make sure you include space for it in your catalog,azerbaijan phone number data ideally with a direct contact option, such as a QR code that links to the contact form on your website.



The presentation of the products in the catalogue


The product pages in the catalog should be clear and not too cluttered. Ensure a clear layout of the page, consistent for all products, so that customers can more easily compare their features. USPs should be presented either as short texts or with bullet points. Text that is too long is often not read at this point. It is better to illustrate the product pages with photos or infographics. Understandable infographics or 3D drawings provide the customer with the best possible information about the product. Clear tables are also suitable for technical data, and they should also always have the same structure on all product pages.

It's also helpful for customers if the page includes not just the product name, but also the corresponding product group or parent category. This allows customers to immediately identify and find the product correctly.

Information such as cross-references to other products or special offers can be presented in separate, graphically highlighted elements.

To ensure a consistent appearance of the product pages, it's advisable to structure the left and right pages the same. With such a consistent layout, it's easy to add additional pages along the way.