Things to Consider When Writing Google Ads Advertisements

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When creating your Google Ads ad titles and descriptions, you should first consider the answers to the following questions.

What service/product do you offer to your customers? If your product is "sunglasses", state this directly. Be sure to include the product/service name in your ad titles and descriptions.
What problem do you solve for your customers? Phrases like “protect yourself from telegram data
the harmful effects of the sun” or “complete your style” can grab the user’s attention by emphasizing both the tangible and emotional benefits of your product.
Why should someone choose your product or service right now? If you have special discounts or limited-time offers, make sure to mention them in your ad title and description. People don't want to miss out.
What sets your product or service apart from your competitors? Share the unique aspects you would like customers to know. For example, 15-day free returns, shockproof, etc. Your difference could be why it is preferred.
Why should they trust your product or service over your competitors? People want to buy products or services they can trust, even if they’re more expensive. Emphasize factors like having the highest customer satisfaction rating or a no-risk, 30-day returns policy to make shoppers trust you.

Pro Tip: Always write your Google Ads Ad titles and descriptions according to spelling and grammar rules. This is critical for your ad to be approved. Google will not approve ads that are not written correctly. For more detailed information, you can review the Google Ads text ad requirements .