6 Digital Marketing Tools You Should Know

[mdabuhasan]

Digital marketing refers to online activities developed on the internet. Since today access to information occurs mainly from smartphones and PCs, having a good digital presence is recommended. In this article we talk about 6 tools that could help you improve your online presence.
TABLE OF CONTENTS
Why is digital marketing important?
Let's discover 6 digital marketing tools.
Inbound Marketing
Digital marketing was born as a branch of marketing, but whatsapp number list today it is actually one of the reference points of the discipline because today we are all connected and we all acquire information on the internet.

For companies, entrepreneurs and professionals with digital marketing have the opportunity to have an outlet, a point of reference or better, they can develop customer acquisition and sales techniques through web tools.

Why is digital marketing important?
As can be seen from the research by We Are Social and HootSuite https://www.slideshare.net/DataReportal ... y-2019-v02 92% of the Italian population uses the internet and 59% is registered on social networks.

6 Digital Marketing Tools You Should Know Hootsuite Report 2019
Hence the importance of your business presence also in digital marketing.

Let's discover 6 digital marketing tools.
In the following lines I will present you 6 important digital marketing tools that could be useful for your business.

They are not the only ones and not all of them might interest you, but knowing their potential is certainly an important starting point for your marketing strategy.
Social media digital marketing
Due to its name, it is perhaps the best known and it is also the most extensive because it actually includes social networks and interactions with other people.

Among the most popular social networks we can list:

Facebook
Twitter
LinkedIn
Instagram
Pinterest
YouTube
Snapchat
TikTok
Each of them has its own characteristics, its own audience and its own interaction model. If you decide to approach one or more social networks, you will first have to identify the one with the most audience in target with your business and then create an ad hoc strategy for that audience.

A tool that can help you work is Canva, with its simple and intuitive interface it allows you to create graphics, brochures or work on your documents online at the same time as your colleagues”.

SnapChat, Instagram and TikTok are now the favorite social networks among young people, so you might want to consider them in a strategy aimed at that target.

For example, if you have a B2B ( Business to Business) market , you could find interested professionals on LinkedIn. If your strategy is based on videos, you could propose yourself on YouTube and Facebook, and so on.

SEO (Search Engine Optimization)
It is the optimization of your website pages so that they can be indexed and then positioned on search engines.

Good SEO helps your website page rank well on Google, Bing, Yahoo, and other search engines.

SEO refers to organic traffic on search engines, that is, free, non-paid traffic, and positioning depends on various activities such as those we see below:

On-page SEO : these are the activities that are done within the web page or blog article so that it can be optimized for search engines. Articles or pages with good content are rewarded and will tend to improve their positioning. On the contrary, avoid filling the page with "forced" keywords because Google notices it and can then penalize you.
Off page SEO : this is the part that is done outside the website and is used to increase traffic and popularity of your content. These are backlinks from other sites, that is, links from other sites that point to yours. If they are good quality, you increase in the search engine hierarchies.
SEO Improvements : Making your website faster, optimizing images, naming them correctly, compressing all content to reduce loading times are technical maneuvers that a good developer implements in your website to improve its performance and therefore the positioning of the pages.
It is important to know that SEO should be seen as a dynamic and constantly changing situation that depends on over 100 factors and therefore cannot be managed as a science.

However, good optimization can increase the chances of positioning your page high in the search results for that specific keyword phrase typed by the user.
Content Marketing
We can mistranslate it as content marketing, that is, the distribution of valuable content through articles, videos, presentations, documents with the aim of achieving one's marketing objectives.

Blog posts are very important for two main reasons: they provide useful information to your potential customers and they add “fresh” content that can rank in search engines. Having a blog is very important, but having a blog that is constantly updated is even more important.

Another channel that is in high demand today is the creation of video content . Videos are now among the most appreciated elements by the public, so they can be a very interesting tool for spreading your strategy.

Today, for example, many tutorials are created and then uploaded to YouTube or Vimeo which get views and also help the author to become known and appreciated.

Infographics, ebooks, slides, are other tools on which you can create excellent content to distribute.

These are also useful depending on the target audience you are aiming at and should be used to optimize your strategy.

Digital content marketing is therefore one of the most used processes, but it is not always the best, especially for those types of functional offers (products that we need to solve a problem) and low involvement (i.e. with many similar products where the differences are minimal and therefore they do not involve us from an emotional point of view).

Pay per Click (PPC) Advertising
One of the fastest ways to reach a potential customer is to take advantage of pay per click advertising .

Among the advantages of online advertising you have the complete possibility to manage your budget and measure the results.

The first thing to analyze is the type of question you want to approach: conscious question or latent question? The first responds to an immediate need, of that moment, while the second stimulates your interests but not the specific need.

The 2 main platforms (at least from the point of view of revenue and reachable audience) for pay per click advertising are Google and Facebook .

Google Ads is best suited to respond to a conscious search, while Facebook offers the best by stimulating latent demand.

The search engine therefore responds to an immediate need and therefore the communication (website landing page) will be more direct.

Facebook, on the other hand, has a different approach because your advertising will “interrupt” a user who was doing something else at that moment.

Your advertising on the social network must therefore have enough strength to make him “detach” from his mental flow and become interested in what you have to say.

In fact, on the social network you will have to adopt a digital marketing strategy that stimulates a potential target customer who is not looking for you at that moment.

What is the best strategy?
It depends on your strategy and where your customers are located.

Of course, answering a conscious question will be easier (because it can be defined in jargon as a “hot contact”) because the user is looking for the very product or service that you offer at that moment, but you will have to wait for him to do the research.

On the other hand, arousing a question that is “potentially present in the characteristics, history and habits of the person, but which is not stimulated at that moment” is more complex.

In fact, this could offer you the opportunity to incentivize new customers who can go from cold to warm when you encourage them to take an interest in what you have to offer.

Email Marketing
Another loyalty process is email marketing, more commonly called newsletter .

Email marketing does not mean those unsolicited spam emails that we receive every day in our email but a serious system where your potential customer has signed up of his own free will.

Then add an email automation process using professional platforms that follow a marketing strategy, help the customer to know you better and therefore to evaluate more consciously if you can be the right person to solve their problem.