There is a legal requirement that certain content on a website, such as privacy policy, terms and conditions, disclaimer, or imprint, must be accessible with one click from any URL. Since this "small print" is rather uninteresting, this content is often found in the footer. However, there is also other content that can be displayed effectively in the footer.
Contact information and directions with an interactive map, store opening hours, estonia phone number data payment options, or additional locations are important information that should be included in the footer.
In addition to the contact details, a contact form can also be integrated directly into the footer; this makes it even easier for users to get in touch from any location on the website.
You will usually find a service area with downloads, testimonials, FAQs, a link to the newsletter subscription, the support report or the option to open a service ticket.
Social icons of all social media profiles maintained by the company should be listed in the footer. Naturally, they should include a direct link to the respective profile.
Another category in the footer is internal links to the “About us” page, job offers and the display of certificates or awards.
If there is a B2B area, you will often find links to partner and affiliate programs or a login area for partners in the footer.
To make the footer engaging and encourage users to stay, you can include CTAs, such as subscribing to a newsletter or downloading an e-book. Linking to the latest blog posts increases the chances that website visitors will stay on the site longer.
What belongs in a footer?
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sakibkhan29188
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