First the website content, then the information architecture

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These are questions that play an important role in the development of IA. Information architecture is more than simple navigation. Internal linking is a component of IA. The starting point of information architecture is the content: What content do you want to communicate with your website? Only once all the content is in place can the IA be developed. The content must then be prioritized and assigned to categories – this will later determine the navigation.



There are two approaches to developing navigation: The top-down approach assumes that japan phone number data users arrive at the homepage and navigate the website from there. Keywords are therefore placed on the homepage and in the main menu so that the important content can be found. The bottom-up approach assumes that users arrive at the site by searching for specific terms. In this case, it is important that navigation from each subpage to a different navigation point is possible – and, of course, intuitive.





The structure of the website must be well thought out


Consider, for example, the IA for an online shop. An online shop is faced with the task of categorizing all products and assigning positions to the categories, as well as providing users with a simple, appealing, and informative overview through various filters. In addition, the purchase process must be seamless, from filling the shopping cart to specifying the preferred payment option and address. Even the reference to the terms and conditions must be clearly visible to the user—a challenge for a well-thought-out information architecture.



Tools for creating information architecture include sitemaps and wireframes. A sitemap is the "map" of a website. A wireframe presents the concept for the structure of the individual pages in a simple and clear way. Both make the basic elements and functions of the website, as well as their placement, visible. Getting all users to where they want to go on the website requires a well-thought-out information architecture, the framework of the website.



Now you know everything about a website's information architecture. Compare the information directly with your website. Is everything there? If you also want to check its performance (SEO, mobile optimization, security, and general performance), I've provided a link to the Website Grader for you. Just enter the URL and get the results in seconds: