How do I develop a successful digital strategy for my company?

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Defining a buyer persona : First, it's about who I want to target with my products or services. Who should buy my product? If we complement our broad thinking about target groups and have realistic people in mind, we can make the entire marketing strategy and creation process more efficient. Defining a target persona requires various considerations: How does the buyer persona live and work? Or what times are they online? With this knowledge, we can, for example, plan posts on our social media channels very precisely. You can read a detailed article on buyer personas in our blog: What is a buyer persona and what is it good for?
Defining the customer journey : Once we've defined our buyer persona, we need to define the south korea phone number data customer journey, also known as the buyer's journey. There are five phases in the customer journey that the buyer persona goes through: from the awareness phase to the loyalty phase. Depending on which phase the buyer persona is in, they will be interested in different content offerings from your company. Especially at the beginning, the person is more likely to research and is happy when they find detailed information about their "problem," in contrast to the decision phase, where they want to find detailed product information, such as prices. If you would like to read all the phases of the customer journey in more detail, I recommend the article: The Five Stages of the Customer Journey. In a nutshell!
Identify touchpoints ! Ask yourself where your buyer persona encounters your company or product. The customer journey also involves different touchpoints for each phase: social media, website, SEO, ads, website, landing pages, influencers, bloggers, company blogs, email, web store, etc. Which touchpoints apply to your company?
Create content ! Your online strategy includes a content strategy. What content should be made available? What interests your (potential) customers? Which channels should the content be distributed through? Create a content plan for at least three months to ensure consistent visibility.
An optimal online strategy always includes sensible reporting . How else would you know which campaigns were successful and which still need improvement? That's the beauty of online marketing; you can easily conduct A/B testing and also quickly and flexibly adapt campaigns and actions.