For desktop users: Place a CTA to the right of your email text and images.
For mobile users: Place a CTA front and center or consider the top left corner of your email as some Android apps only show this part.
The correct placement of the email CTA button is a guarantee that all contacts will see it, regardless of their device and reading habits.
5) Add white space
Adding white space around a CTA button in emails is a good practice: it separates it from text and other elements, creating a visual focus for readers and making the button stand out.
white space also has a more practical function: it creates an additional area around the text, making it easier for fingers to click.
Wrap Up
When it comes to email click-through rate, every detail matters, and the design of your email occupant resident lists CTA button isn’t the least of it: color, size, position, and text can make all the difference to your overall marketing campaign.
Best practices here:
Design it as a button, not a link or image.
Consider your brand identity, color psychology, and contrast when deciding on a button color and size.
Use short, compelling, action-oriented text for your CTA button.
Choose an appropriate position in the body of your email: make sure it looks and works well on desktop and mobile devices.
Add white space to separate a CTA from other elements in your email and make it stand out.
If you are willing to take your email design a step further, you can also try interactive email elements and animated CTA buttons. This latest email marketing trend can help you engage your subscribers, trigger actions, and get feedback from them.