Larger characters in a readable font
Adding alt text to images
Using peh tags
Stick to high color contrasts
Avoid gifs, flashing images and other potentially harmful visuals
Leave space between blocks of text (and keep blocks short)
If you forget about accessibility, you risk alienating some consumers.
Errors in sending
How you send your email newsletters is also important. Your newsletter templates are only as effective as the communication strategies you use. Here are some important considerations.
Consistency is key in communication. It helps build trust, predictability, and brand loyalty. A thoughtful sending schedule helps you stay relevant and visible without irritating your audience.
Irregular email patterns show a lack of organization. Bombarding your consumers will likely medicare leads email list annoy them. If you don’t send enough communications, you may slip under the radar and seem unreliable. A consistent and balanced sending schedule builds trust and helps people stay engaged with your business.
Ignoring segmentation
Segmentation in email marketing is the process of organizing recipients into targeted groups so that you can send relevant information to the right people. It can be based on geographic locations, consumer behavior, demographics, or previous activities and interactions. These are just a few examples.
Without segmentation, you always send everything to everyone, even if it’s not right for them. It seems generic and impersonal. On the contrary, using segmentation well ensures a more personal approach to email marketing and takes into account the preferences of the audience.