Below, we’ve discussed the three most common newsletter design missteps to help you find the right path for your templates.
Ignoring mobile optimization
Most email users who check their email more than once a day do so on a mobile device. These days, people are rarely far from their phones – and it’s helpful to keep that in mind when creating an email marketing strategy .
Without proper mobile optimization, you risk losing a significant audience and alienating people who open your emails on a phone or tablet. Overly complicated newsletters with image errors, formatting issues, and other compatibility problems immediately turn readers off. As a result, they don’t actually look at the content properly.
Image Source: Jeni's
So how do you avoid this mistake? The first thing to remember is that mobile-friendly designs medical practice email list are simple, so they translate well to a small screen. Rather than trying to squeeze a web page’s content into a small newsletter, think of an eye-catching, easily digestible design that gets your point across but doesn’t look or feel convoluted.
Forget about branding
Just because the email is from your business account doesn’t mean you can assume people will recognize and remember your brand. Branding is essential to digital marketing . You should never leave it out of your newsletters.
A mistake many companies make is to strip their newsletters of any branding, leaving them with a generic, uninteresting and sometimes unreliable look. You want your audience to know who you are at a glance. Good branding is the way to do that.
Some of the main things to consider are:
Your brand colors: Choose a color scheme that suits your brand and use it in your newsletter templates.