How to Use Artificial Intelligence in Your Email Marketing in 2024
As stated above, AI is transforming email marketing. How? It has made it more efficient and productive. Below we will provide you with a simple guide and email marketing examples on how to use AI in 2024.
One of the best examples of email marketing campaigns that shows how to create email content is the one created by Starbucks. Starbucks uses expressions of appreciation to welcome their target audience by communicating benefits and features.
You can adopt this marketing element by using AI to create content that makes your manufacturing email list audience feel welcome. AI is one of the best tools used by most marketers to create email marketing examples. Why? Because AI allows for a quick content generation process and a higher response rate. Some reports say that almost 40% of users find content creation to be one of the best features that AI offers.
Artificial Intelligence in Email Marketing
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Benefits of Using Artificial Intelligence in Email Content Creation
There are several benefits of using AI in email content creation:
Artificial intelligence allows users to tailor and personalize their emails for specific recipients;
Artificial intelligence enables rapid generation of email content;
Artificial intelligence analyzes the content of past emails and will then allow you to optimize your current content;
Artificial Intelligence Makes It Easier to Increase Email Response Rate;
Artificial intelligence writes compelling stories that can captivate your audience.
Incorporate unique visual elements
Netflix provides one of the best email marketing examples of using AI to incorporate unique images. The company offers numerous flippable images of new releases and an eye-catching CTA that often prompts users to watch trailers.
Brand example
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You can follow this email marketing example to ensure the success of your email marketing campaigns. How? For example, use AI to create eye-catching and relevant images by relying on custom solutions AI Images . Then, embed the images in your email. These images can increase your email click-through rate by at least 17% .