Engagement and measurement
Even if you have the perfect email, it might not do anything for you if it doesn't have a strong CTA. A CTA is what encourages people to do something, whether it's buying a product, watching a video, etc.
Most people won’t do anything unless you tell them to. It may not seem like it, but many businesses fail to create effective CTAs in their emails, which is why their emails don’t work.
But how do you create a great CTA? There are a few strategies to consider. Simply put, make sure it is clear and compelling. It should be simple but powerful enough.
Furthermore, the CTA must create a sense of urgency in the customer, as this is what will motivate them to take immediate action.
By creating an effective CTA, you will get higher engagement rates in the future.
Mistake 10: Ignoring deletion requests or making it difficult to delete
Nobody likes cancellation requests, but they are a part of life. A common mistake many bank email list companies make is to make the cancellation process too frustrating, so they make the customer angry.
Other companies even ignore these unsubscribe requests, so the customer continues to receive emails even if they don't want them. This can seriously damage the company, because there is nothing worse than bad publicity.
If you don't want to take any chances, make sure you simplify the unsubscribe process. Take this opportunity to find out why the user is leaving and improve it. If your unsubscribe process is simple, they might even come back later.