Segment your audience
Sending targeted and relevant emails is key to reducing the likelihood of being marked as spam. By segmenting your audience based on their interests, behavior, and purchase history, you can send highly personalized emails that resonate with your recipients.
– How to do it: Segment your audience into categories like repeat buyers, one-time buyers, gift buyers, or big spenders. Sending them personalized Diwali-themed content and offers will increase your chances of engagement.
– Bonus tip: Use dynamic content that changes based on customer segments to make your emails more personalized without having to run multiple campaigns.
Diwali Email Segmentation
Make sure your sender name and email address are easily recognizable and consistent with your brand. Many email art director email list recipients are wary of opening emails from unknown or suspicious-looking senders, especially during high-volume email periods like Diwali.
– How to: Always use the name of your brand or a trusted individual from your business in the from field. For example, “Diwali Offers from [Brand Name]” or “John from [Brand Name]”.
– Bonus Tip: Avoid using a no-reply email address because it can reduce trust and hurt deliverability. Encourage two-way communication by using a real email address.
Create attention-grabbing, spammy-free subject lines
Airport Transfer to Sharm subject line is the first thing your customers see and plays a significant role in email open rates. However, overly aggressive or salesy subject lines can trigger spam filters, especially during peak periods like Diwali.
– How to: Avoid all caps, too many exclamation points, or overly promotional language. Instead, focus on clear, value-based messages that speak to your audience’s interests, like “Exclusive Diwali deals just for you!” or “Brighten up your Diwali with these special deals!”