Keyword optimization of headings

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The title of your page usually corresponds to the highest-ranking heading. This is the h1 heading. In HTML, it looks like this:

<h1>The title of your document</h1>
All subheadings are headings h2 to h6. They structure your actual text.

Keywords in your content and on your page are still an malaysia cell phone number list important factor in getting displayed as high as possible in relevant search results.
Therefore, your h1 heading and some of your other headings should contain the keyword—but for h2 headings or lower, only where it really makes sense. Don't force anything; the readability and meaningfulness of your headings come first.

H1 heading as title
Many content management systems automatically insert the page's h1 heading as the metadata title. The metadata title and description together form your search results.