What should I do if there is a Google update?

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In the SEO and online marketing world, Google updates quickly cause a stir. Posts like "What can I do if I'm affected" or "What you need to know now" repeatedly pop up like mushrooms within a few days. They fuel the feeling that immediate action is necessary at all costs.

Most Google updates take about two weeks to fully roll out. During shandong cell phone number list this time and in the weeks following, it's important to stay calm and closely monitor ranking trends after the update. SERPs often settle back down.

Good SEOs, webmasters, and online marketers also know that content shouldn't be focused on the search engine algorithm, but rather on users and their requirements, desires, and needs. Google sees it the same way, as evidenced by BERT and the Page Experience update.

Here's a detailed article on how to handle Google updates . We can already reveal this much: panicking and knee-jerk reactions are not the right strategy.