The most important basics for successful community management on F

[sakibkhan29188]

To successfully build and maintain a community, you need not only the technical infrastructure and human resources, but also the necessary know-how – after all, building a thriving community on Facebook requires continuous evaluation and optimization. A web-based community can only function if a sufficient number of members, in collaboration with the moderating company, can ensure interesting content and lively activity.

The central task of the social media manager is to conceptualize content-related and functional incentives that enable, motivate, and support exchange within the community. Before you can even begin building the community, there are a few things to consider.

Who are you anyway?
Anyone who wants to create an official Facebook page for their company should also take it seriously and manage it. The internet, and especially social network users, demand open and honest dialogue. However, the interest in selling their products won't automatically be met with resentment (so-called social media trolls ), as long as they don't try to do it through the back door. Use this opportunity to transparently present your company and the people behind it. A separate tab that briefly profiles the employees active on thedenmark phone number data Facebook page is a good way to do this.

Additionally, name abbreviations can help users quickly identify the author of a post. The company itself, of course, shouldn't be neglected within your Facebook presence and can also be further defined with a dedicated tab. These tools give users the feeling of a dialogue on equal terms, while also clearly distinguishing your company from private accounts.

Facebook Advertising - Thumbs up Thumbs down
Our recommendation
Facebook Advertising
In this online compact course, Björn Tantau gives you a comprehensive insight into Facebook advertising for businesses! ✓ Compact know-how at a low price. ✓
to the online course
Create an editorial plan
As with all communication measures, it's important to establish in advance when and what will be published by whom. Strict adherence to an editorial calendar prevents gaps, excessive pauses, or delays in Facebook communication. As a general rule, no more than 2-3 posts should be published per day. This provides structure, and users quickly become accustomed to regular updates. If posting frequently, short posts with value-added links to blog articles or your own landing page are a good option.

Long product posts and excessively frequent questions should be avoided. To start with, it's sufficient to plan the activity two weeks in advance. This allows for a high degree of flexibility to react to unforeseen events or, if necessary, to add additional posts on a daily basis.