Find out what social media content schools and universities

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Reviews
Let the learner’s voice shine through in your content. According to Dimensional Research, “90% of shoppers who read positive content about customer success said it influenced their purchasing decisions.”

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And testimonials allow you to share great things about belgium phone number list your school, allowing the student voice to shine. You can encourage testimonials from current students with perks like branded swag, gift cards to on-campus cafes, or free snacks. Just make sure your incentive doesn’t deter a student from sharing their true feelings. You want real, human content for your marketing.

When looking for reviews, do your best to find students from a variety of backgrounds, areas of interest, and student groups. Potential students will be evaluating your school for a variety of reasons, and allowing different student voices to shine through in your content will help make your content relatable. You want prospective students to see that your campus is for people like them.

Graduate Highlights
While not as impressive as testimonials from current students, they can show what a student has accomplished since receiving their degree. High schools can show the high grades a student has achieved and the prestigious colleges or universities the student has gone on to attend.