What is a real estate CRM: a complete guide

[mouakter13]

Do you want to increase your real estate agency's sales and simplify your workflow?

If you're still managing your sales with an outdated system like Excel, you're wasting time and profit. But there's an easy solution: use a CRM .

One of the biggest challenges for real estate companies in our region is improving the performance of their sales teams.

In real estate, agility is crucial. Buyers and landlords are evaluating multiple offers at the same time. And they look for agile agents who will give them the attention they need as soon as they enter the sales funnel.

If you don't distribute your leads quickly and efficiently to your agents, you're giving your competitors an advantage. With a real estate CRM, you can prevent this from happening. That's why it's a real estate agent's secret weapon for closing deals.

It's an ally that allows you to view each lead that enters your funnel and automatically assign it to the appropriate agent.

And if you're a self-employed professional, a CRM will also help you sell more because:

It allows you to work in an organized manner.
It helps you advance potential tenants and buyers through the sales funnel.
In this comprehensive guide to real estate CRMs, I explain:

What is a real estate CRM?
Why you should use a real estate CRM
What are the benefits of using a real estate CRM?
How to set up your real estate CRM
Which real estate CRM is right for you?
The best integrations for a real estate CRM
Let's get started!



What is a real estate CRM?
A CRM is a sales software that allows you to ebay database effectively manage:

The relationship with your leads and customers.
Your team of real estate agents.
In a real estate CRM, you create a record of all your sales data, including contacts with your clients (purchase history, emails, etc.). This way, you can:

Prioritize the most lucrative relationships.