What is an SEO topic cluster?

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SEO Topic Clusters – How to Build a Content Cluster Strategy

Let’s be honest: getting noticed is hard. Simply creating great content isn’t always enough to outrank your competition. One thing that can make a big difference is SEO topic clusters.

Simply put, topic clusters are interconnected hubs of information on your website, all centered around key topics. They organize your website knowledge in a way that helps readers and search engines like Google understand which publications are most important.

For us at WPBeginner, creating SEO topic clusters has become an important part of our content strategy. They help us build authority in our niche and avoid accidentally competing with our own content. Keyword cannibalization is a real headache!

In this article, we will guide you step by step through building your own powerful content cluster strategy. We will work together to help you climb the search engine rankings and establish your website as a go-to resource in your niche.

SEO Topic Clusters — How to Build a Content Cluster Strategy
The entire world is looking for answers online. 6.3 million times a minute they type their questions into uruguay telemarketing data Google and hit enter, hoping to find the information they need.

The trick to attracting search traffic is to create high-quality, detailed content that answers these questions. These “pillar articles” are long-form modules that provide as much evergreen information on the topic as possible.

The problem is that as your website grows, you may want to cover more information about a topic than you can realistically fit into a single post. At WPBeginner, we’ve found that the best way to handle this problem is to create groups of posts around each topic.

An SEO topic cluster is centered around a pillar or “parent” article that links to “child” articles that cover the details of specific subtopics. Each child links back to the pillar article. You may need to create multiple topic clusters, depending on your niche.

For example, this article you are reading is part of our SEO cluster. It includes a link to the cluster post, which is The Ultimate Beginner’s Guide to WordPress SEO (Step by Step) .