5 criteria that an email should meet

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You may already have your email strategy, perhaps starting with it in the new year. In any case, don't forget to segment your contacts. This is the only way to send out to specific customers what they are really interested in.

No less important is the persona . Haven't you described your ideal customer yet ? Then it's high time. It's necessary to know who you are creating content for. Thanks to the persona, you know what tone of voice to communicate with, what can be considered useful information and what the target customer expects from you.


Display (responsiveness) – it should display well on both desktop and mobile. Not only your website, but also your emails should display well on both desktop and mobile. Keep this in mind when you create your next spain email list newsletter or other emails.
Personification – when you address the person you are emailing by their name, you make them feel like you are writing specifically to them and that you are interested in them. We give this the green light!

The ideal subject line – it is essential that you capture the attention of your recipients right from the subject line. We have already written about how an attractive email subject line should look . Get inspired.