Get inspired by 7 emailing trends for 2020

[suchona.kani.z]

The year 2020 is supposed to be a new beginning according to the Chinese horoscope. So start with something that will take you up a notch in email marketing . Follow the trends and incorporate them into your practice. So that you don't have to search and fumble for what's currently in, we've summarized the best you can reach for in emailing this year. Let's explore!

Repetition is the mother of wisdom: something that also applies to emailing
The goal of email marketing is to retain existing customers and acquire new ones. That's how it was, is, and will be. The statistics speak clearly:

61% of customers expect email to provide them with useful information, advice, tips,
59% of consumers are influenced enough by email to make a purchase,
49% of people want to receive promotional emails from their italy email list favorite brands in their inbox, even every week.
What will never go out of fashion is the fact that the quality of the email prevails over the quantity of the messages sent. Also, always remember that the recipients expect relevant content. That is why it is worth segmenting your contacts into individual groups. Why and for what? You can read about that in our previous article .

The first email was sent in 1971 by computer engineer Ray Tomlinson. Back then, no one had any idea how effective an email would become in digital marketing.

To keep achieving your goals , you can't afford to be left out. On the contrary, try to surprise with something and really step into your email marketing. Let's see what trends you definitely shouldn't forget in 2020!

Trend No. 1: Minimalist design is more than enough
Plain text is more engaging than overpriced graphics. If you’re worried that your email will be too “ordinary” and you’ll get lost in the crowd, know that an overly colorful message won’t impress anyone .