How does Jakub Olexa, CEO of Mailkit, perceive artificial intelligence?

[suchona.kani.z]

"For the past few years, marketers have heard from all sides that artificial intelligence will take care of everything for them, that campaigns will be created by themselves, that they will go out by themselves, and that the marketer will just happily sip a mixed drink and present the results. Of course, none of this has come true, artificial intelligence is only as good as it has been trained - and that doesn't happen by itself anymore."

Obtaining consent for the use of customer data and goods or services will also play an important role, which is necessary for advanced segmentation and campaign evaluation. It is for these purposes that it will be necessary to use the right tools under the guidance of experienced experts. Anyone who continues to blindly trust artificial intelligence or perhaps send emails blindly in 2020 may not survive another year.”

Charging for above-standard services
"In the coming years, we can expect the emergence of monetization canada email list of email as a marketing channel by providers. In Poland, all providers already offer marketers premium services in email inboxes - from displaying a logo to instantly loading images. Several projects for acquisition marketing at providers are already in the pilot testing phase. Marketers in email departments will thus be in charge of another part of the customer life chain."

Jakub Olexa wrote about the future of e-mailing in an article on Mediař , which we drew from, and you definitely shouldn't miss it.

Emailing trends in 2020 and Mail Komplet
"Email marketing has experienced a huge boom in recent years. Gone are the days when emailing was done in a way where you selected the products you needed to get rid of and simply sent another email campaign.