Who will appreciate emoji and who will find it inappropriate?

[suchona.kani.z]

Misinterpretation – even if two people read the same thing, they may not see the same thing. Be careful not to make the smiley fit your message perfectly. The goal is for all readers to understand the content of the message at first glance.

Be careful with the platform – each platform has a different set of emojis. If some emoticons don’t fit your platform, they can be delivered to the recipient as a mess of question marks and rectangles. Sometimes, unsupported emojis can even change the appearance of the message beyond recognition. This will only confuse the reader and they will lose the meaning of the message.

Antispam filters – emojis and especially their large number are definitely among the factors that are considered spam. However, it is necessary to remember that there are dozens of other such factors, so if you south africa email list use a smiley in the subject and everything else is fine, you should not fall into the trap of antispam filters. We ourselves chose one version of the subject with a smiley during A/B testing for a client who uses Ecomail , and it had the same percentage of deliverability as the variant without.


Before you start using emojis in your email, make sure they are appropriate for your target audience .