Is there an ideal frequency and timing of emails?

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“How often should I send emails?” One of the first questions that comes to mind when you start email marketing. In this article, we will share tips we have gathered from our own experiences at Včeliště, look at the ideal time to send emails, and evaluate the tools that will be most helpful to you.

What email frequency should I choose?
It's best to communicate more intensively at first and then gradually reduce the frequency. The ideal situation is to send as many emails as possible, but not to the point where it becomes annoying to your recipients.

What to consider before deciding on the right email frequency?

The type of business, the length of the decision-making process, the cambodia email list stage of the purchasing process – all of this has a fundamental impact on frequency.
How often are you able to prepare valuable content - with a bit of exaggeration, we could say that it is better not to send it once than to send an email with poor quality content.
If you don't know, ask - you can ask your recipients directly about the ideal frequency and give them a choice of two options, for example. You will get valuable data and show them the importance. A great combination!
The frequency of the mailing must be based on the strategy – if the recipient is already a customer and orders once a year, then a monthly frequency will be enough. If they are in the decision-making process (average time is 14 days), choose more frequent reminders.
A general summary that applies to everyone:

Feel free to send valuable content several times a week. In any case, don't forget to remind your recipients at least once a month. Don't forget that the relevance of the content is equally important, which you can fine-tune using personalization and segmentation, about which we wrote a special article.