In practice, you can imagine that someone creates an order in your e-shop and, thanks to the autoresponder, immediately receives an automatic response with a thank you or information that their order has been accepted.
You will also appreciate automation when a visitor clicks on a call to action in your email, blog article, product on the website, or perhaps a button with a call to action to download bonus content. To create “non-time” autoresponders, you need to use so-called webhooks or tracking pixels so that everything technically works as it should.
Hello, practice is calling!
If you want your autoresponder to work for you, you have to work for it for a while. Planning, preparing, and setting up your automated messages will take some time, but then you can spend your work or free time as you wish. So there are two more activities you should be continuously focusing on – optimization and testing .
If you have an idea and a plan for how you want your automated messages laos email list to look, you can set them up in many email tools . You can try the following, for example:
To ensure that all your work doesn't go to waste and that your emails are so attractive to customers that they're more likely to open them than throw them in the trash, follow these 3 rules:
Usefulness – try to put yourself in the role of a potential customer and tell yourself what interests you and what message you would throw in the trash without interest. Always provide useful information that fits into a specific buying phase (see, think, do, care), only in this way will you ensure that you send what is truly of interest.
Appropriate time – you certainly don’t want your messages to bother the recipient. So choose the right timing. If the recipient sees you in their inbox several times a day, they will at least send you to spam. Monitor the open rate, i.e. whether the person in question opens your emails and reacts to them in some way. Then adjust the mailing list accordingly.
3 main principles for setting up automated messages
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