How often to send newsletters

[suchona.kani.z]

No one wants to be a nuisance in the eyes of their message subscribers. So forget about literally bombarding your potential customers with emails every day. You need to pay attention to the frequency of sending messages . Okay, but how often should you send them so that it's not too little or too much? So that you don't have to test it in your company, we tried it for you. You can read what we found out in the blog article .

Be careful, it's different with sending newsletters at the end of November and during Advent . We've also written a detailed article for you about how to do emailing at Christmas .

Subject as Rule No. 1
And here are the first of 7 rules that will help you create a polished newsletter that your reader will read twice and share with their friends. The subject line is the first text that will decide whether your newsletter message ends up in the trash or is worth reading. An incorrect or even incomplete subject line can become a ticket to the spam box. You can read how to avoid this in the article about mistakes that open the way to spam .

If you want to stand out from the competition , avoid clichés in the belgium email list subject line, such as offers of discounts, prizes or promotions. Go for fresh ideas with a fair amount of originality, and even humor, if it resonates with your customer's persona.

It's a good idea to use A/B testing to find out what types of subjects make readers open your message the most often.

A quality preheader as rule number 2
The second piece of text that the recipient of your email sees is the preheader. It should explain why you are sending them the message. It is usually one or two sentences that appear below or next to the subject line. Read how to write a great preheader .